Berkshire Hathaway Luxury Collection

The Fall/Winter 2019 Luxury Collection campaign introduces a short film to complement the imagery that is displayed in the various ads, billboards, and marketing collaterals. As the marketing trend headed towards the need for video content and visual storytelling, the first-ever short film was approved to be created. The concept of this campaign comes from the thought that home is the one place where you feel the most comfortable. Anything is possible within your home, it’s the place where you can play dress up with your daughter and play hide and go seek.

My role in the creation of the short film and imagery encompassed everything from conceptualizing, storyboarding, casting models, styling, wardrobe, location scouting, directing, set design, to even music. We also took responsibility for hiring a photographer and a videographer as well as social media distribution. This campaign was created and executed by the lead creative director and I.